Top 3 Marketing Mistakes Contractors Make and How to Avoid Them

Marketing can feel overwhelming, but avoiding a few common mistakes can make a big difference. Here are the top three and how to fix them:

1. Ignoring Online Presence
   Many contractors rely solely on word-of-mouth and ignore their online presence. If you don’t have a website or active social profiles, you’re missing out on potential clients. Start small—set up a simple website and a Google Business Profile.

2. Not Following Up with Leads
   Leads can slip through the cracks if you don’t follow up quickly. Use a system to track inquiries and respond within 24 hours to show professionalism and secure more jobs.

3. Spending Without Tracking
   Throwing money at ads without tracking performance is a waste. Use tools like Google Analytics or Facebook’s ad manager to see what’s working and adjust your strategy accordingly.

By avoiding these mistakes, you’ll set yourself up for more effective marketing and better results.